our vision
design-thinking
for the fans

FanEx was created to reinvent the sports fan experience and bring it into the 21st century.

Our unique production model combines 6-core pillars of design-thinking to deliver highly-enriched fan experiences. Taking sport fans beyond the realms of traditional game-day experiences and into the hearts, minds and lifestyles of modern sports fans and entertainment consumers.

This new approach to engagement leverages contemporary stadium design, integrated media platforms, physical engagement and world-class strategic and creative thinking to deliver a connected fan experience. Delivering a holistic experience designed to enrich fan engagement and promote long-term advocacy, loyalty and spend across any sporting landscape.

FanEx is the key to executing the most efficient and effective modern fan engagement solution for any sporting experience, anywhere in the world.

our

values

A Curious Collaborative Culture

We think that the culture and ideals promoted in sport offer the perfect aspiration for our own success. Personal experience and lessons drawn from accomplishments in elite sport and global business alike have shown how success is both won and lost. Drawing expertise and best practises beyond the traditional world of sporting and promoting a culture of collaborative innovation.

Creative Innovative

Curiosity

Professional Integrity

Collaborative Culture

Empathy and Respect

Bold Ideation

Progressive Thinking

fanex is built on a culture of:

Teamwork, trust, mutual respect, experience, knowledge, passion, collaboration and human connection.

our people & partners are:

Creative innovators, humble, visionaries, pioneers, fearless, empathetic, explorers solutions-focused and team players.

our work is inspired by:

Curiosity, creative innovation, bold ideation, the unknown, self expression and (above all) others.

our legacy:

To leave fans in-awe, inspired, empowered and celebrated in a connected universe.

fanex ecosystem

service model

fanex offers the world’s first fully integrated production solution & streamlines fan engagement development from specification to application.

a completely unified ecosystem of curation & delivery across six key stages of fan experience production.

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1. RESEARCH

Identifying & understanding core relationships between fandom landscapes & the host sporting ecosystem

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2. STRATEGY

Delivering holistic creative strategies that illustrate a clear & coherent perspective of fan engagement success

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3. CREATIVE

Connecting integrated brand storytelling & innovative creative application to inspire change & enrich fan engagement

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4. INTEGRATION

Augmenting fan experiences with a connected ecosystem of creative technologies & tactile multimedia integration

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5. ACTIVATION

Producing game-day premium experiences delivered by world-class producers & technical specialists

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6. COMMERCIAL

Underwriting engagement modelling with longer-term, sustainable commercial success & fan loyalty

fanex the key to executing the most efficient and effective modern fan engagement solution

for any sporting experience,
anywhere in the world

get in touch
contact

Do you have a question about FanEx or how we increase engagement with sports fans? Contact us by email, phone or post.

    +61 413 430 667

    FanEx Pty Limited
    100 Harris Street
    Pyrmont NSW 2030
    AUSTRALIA